Pearlin Siow cut her teeth as a journalist at Singapore Press Holdings upon graduation. Bitten by the dot com boom in 2000, she left to found an online barter site but was lured back to the corporate world by the prospect of travelling for work as a business development manager for CNET Asia. Currently a Pilates instructor, Pearlin has also gone back to her first love — writing, spinning out words for local publications like Her World, Shape and Maxim, as well as foreign newspapers like the Saudi Gazette in Saudi Arabia.